According to comScore’s 2012 US Digital Future In Focus report released earlier this year, 105.1 million Americans now watch videos online each day, up 43% from 73.7 million in 2010.
And comScore isn’t talking about “Americans” that no one knows. Think about your own online behavior. When was the last time you watched a YouTube video or one that your friend forwarded on Facebook? I’m willing to bet it was a least once in the last week. Tell me if I’m wrong!
So let’s apply your own behavior to that of your customers. How many videos would you guess they’re watching online every day or each week?
Now here’s the million dollar question: How many of those videos are about your business?
How many videos are posted on your own website? How many do you have on your blog or your social media page? Do you have a blog or social media page?
If you aren’t using video to promote your business or the services you provide, you might as well be waiting on your customers to read about you in their daily newspaper. [You know, the one that now only publishes three days a week due to declining ad sales.] But don’t hold your breath while you do.
Great news! We can help you solve that problem pretty easily with the options below.
Admit it, we all have a family member who is a freak with a camcorder, or nowadays, an iPhone. If that’s not you, don’t despair.
Video footage doesn’t have to be Emmy-nominated to be well-received by your customers.
How about recording the fun while your company team takes part in a local Walk-N-Roll? Or, consider leading viewers on an impromptu tour of your store. Just make sure that whatever the occasion is for filming, that you are dressed appropriately and the environment reflects the image you want to portray.
One of the worst “homemade” videos I ever saw posted on a business site was a How-To clip that a store owner filmed in his conference room. He hung a sheet, lopsided, over the window, and taped cardboard over the peephole on the conference room door. You can be low-budget, for sure, without looking cut-rate. Common sense prevails, but when in doubt, please let your spouse or your most stylish friend take a look at the background and your outfit before you hit RECORD.
Leveraging Your TV Footage
If you’ve run commercials on local TV channels, why not post those online? They can be just as effective via your YouTube channel as they were when you ran them on cable, at a fraction of the cost. Plus, all the heavy lifting is already done – and paid for!
So ask your video producers to help you upload a web-friendly version online. Embed those videos on your home page, or your product pages to help guide viewers through the buying experience on your site.
Sharing Other Video Resources
Do you have a resource section on your site that explains medical conditions or how to use the products you sell? Why not share videos from some of the non-profit associations that serve your target audience? When you do, you’ll be sharing a resource from a credible source, and giving them an endorsement at the same time.
If your non-profits have shared their videos via YouTube or offer a share tool on their own site for viewers to pass the video on, feel free to give them a plug on your page too. Be sure to let them know when you plan to share their footage, your relationships are bound to improve and your referrals might as well.
Creating Video Announcements
Not in the mood to direct your own cinematic features? That’s understandable. There are experts out there who can create video announcements for you, and it’s not nearly as expensive as you might anticipate.
Video announcements are custom weekly videos that you can use within email blasts, websites and social networks. Does your church play video announcements before the service starts? If you’ve seen these before, think about what kinds of announcements you could make to update customers about what’s going on this week in your store?
A friend of mine, Scott Ross, offers a video production service that caters to a variety of industries and focus topics for announcements. Here’s a quick video [no pun intended] that explains how their process works:
If you’d like to learn more, visit their business site for details.
Need a hand with your video outreach efforts?
Get Social is glad to help, give us a shout!