New Medtrade Seminar Puts DME Providers Ahead of the Digital Curve

medtradebannerA brand new seminar is being introduced to the Medtrade seminar line up this fall. While changes to healthcare coupled with the Internet age have proved challenging, two industry experts have developed a one-of-a-kind program to help providers stay ahead of the digital curve and maintain a competitive edge.

About the Seminar
Anna McDevitt, owner of Laboratory Marketing, and Lisa Wells, owner of Get Social Consulting created “Keeping Your Business Ahead of the Digital Curve” with the intention of empowering providers to confidently build and manage dynamic marketing campaigns. The seminar will take providers through scalable marketing principles via entertaining stories, in-class activities, videos and real-world examples.

Seminar attendees can expect to walk away with a clear understanding of Online and Content-Driven marketing techniques – plus a copy of Lisa Wells’ book: Get Social: How to Use Social Media for Healthcare Marketing.

8-out-of-10Participants can expect to learn:

– The fundamentals of creating compelling web content that generates traffic online and in your store

– How to sync your online marketing programs with your store sales efforts and goals for growth

– Ways to develop relationships with online consumers that translate to increased retail visits

“Online marketing is a proven way for small business to take on big business, whether it’s in the form of cash sales, customer loyalty programs or advancing brand awareness. Attending this Medtrade workshop will give you access to the tips, tools and marketing strategies used by two of the HME industry’s leading experts in this area,” Medtrade show director Kevin Gaffney said.

Keeping Your Business Ahead of the Digital Curve will be held on October 7 from 1-5pm at the Orange County Convention Center. Registration for the seminar also includes access to the complete Medtrade show.

Please visit http://www.medtrade.com/conference/seminars-workshops-webinars.shtml to register. Early bird rates are still available until September 6.

For more information, contact Anna McDevitt (anna@laboratory-marketing.com) or Lisa Wells (lisa@getsocialconsulting.com.)

good-relationshipsMeet the Experts

About Lisa Wells:
Lisa Wells is a veteran of online marketing and e-commerce, with nearly 20 years of experience in public relations, marketing communications and web-based product management at medical device, medical supply and health technology companies. As the President of Get Social Consulting, she has advised on the development of numerous online marketing programs and strategic marketing plans for HME providers worldwide. Learn more at http://www.getsocialconsulting.com.

About Anna McDevitt:
Anna McDevitt is a brand development consultant and graphic designer specializing in home medical marketing. Her company, Laboratory Marketing, offers effective marketing solutions to HME providers through education, strategy and design services. She strongly believes that every provider can create successful marketing by finding the right combination of strategies and materials to answer the marketing objectives of their business. Learn more at http://www.laboratory-marketing.com.

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Contact:

Anna McDevitt
248-227-6930
anna@laboratory-marketing.com

Lisa Wells
678-232-1330
lisa@getsocialconsulting.com

HME Marketing Expert Releases New Book on Social Media

coverartlowresAuthor and marketing consultant Lisa Wells has written a new e-book to guide home medical equipment providers and healthcare marketing professionals in creating patient-focused social media programs.

Inside the pages of “Get Social: How to Use Social Media for Healthcare Marketing, you’ll learn how to leverage social media to strengthen relationships with your existing healthcare patients as well as how to position your products or services to a brand new audience that has healthcare needs.

Throughout the book, Wells shares real-life business examples and success stories from her marketing career that spans more than 20 years of professional experience with health care providers, medical suppliers and medical device manufacturers on three continents.

Wells explains, “After searching for e-book resources about marketing and social media within the HME industry, I realized how few were available. Pulling from many of my teaching presentations, this book illustrates best practices in social media marketing, for use by health care professionals nationwide.”

Each chapter provides easy-to-understand analogies that bring technical steps down to the level of a beginning or non-technical person. At the end of each section, Wells also offers additional resources for extended learning on specific marketing topics.

Get Social: How to Use Social Media for Healthcare Marketing is an easy, entertaining read that will help you visualize ways to raise your social media campaigns to a new level.

So what are you waiting for? The first step to getting social is to get started on Chapter 1. Purchase the book online through Amazon.com’s KDP Select website at http://www.amazon.com/Get-Social-Healthcare-Marketing-ebook/dp/B00ATFC162

Additionally, participants in the following events will receive a complimentary copy of Get Social: How to Use Social Media for Healthcare Marketing. See the event web sites for registration costs and full details.

Event: HME News Educational Webinar
Topic: Top 10 Marketing Ideas to Kick Off 2013
Date: February 7, 2013
REGISTER ONLINE: www.hmenews.com

Event: Medtrade Spring 2013
Topic: Business 101 – Fundamentals of Online Marketing, a 4-part webinar series
Dates: January 23, February 13, February 21, March 19
REGISTER ONLINE: www.medtrade.com

Book Information
Title: Get Social: How to Use Social Media for Healthcare Marketing
Author: Lisa Wells
Publisher: Lisa Wells/Get Social, Inc.
Published: December 2012
Words: 15,814
Cost: $4.99
Download a Copy for Kindle or iPad: http://www.amazon.com/Get-Social-Healthcare-Marketing-ebook/dp/B00ATFC162

LisaHeadshot1.2012About The Author:
Lisa Wells is a veteran of online marketing and e-commerce, with nearly 20 years of experience in public relations, marketing communications and web-based product management at medical device, medical supply and health technology companies.

As a consultant, she has advised on the development of numerous online marketing programs and strategic marketing plans for HME providers and medical device companies worldwide.

Frequently published as a subject matter expert in Marketing, Wells was also ranked the #1 speaker for two consecutive years after presenting at the 2010 & 2011 HME News Business Summits.

For more information, review copies, or interviews, please contact:
Lisa Wells
Email: lisa@getsocialconsulting.com
Website: http://www.getsocialconsulting.com
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