Please join us at the following events where Lisa Wells will be presenting.

Medtrade Spring
Las Vegas: Tuesday, March 11, 2014: Session is Open to All Attendees
Maximizing Referral Source Relationships with Continuing Education

Do you depend on clinicians’ referrals to grow your business? How many new patients do you receive each month because of a nurse recommendation? Learn how you can maximize your referral relationships while remaining fully compliant with Medicare/Medicaid regulations. Continuing education [CE] is a requirement for most clinicians and it is a yearly challenge for them to maintain. This session will review a variety of CE programs offered by providers and manufacturers that successfully strengthened their referral source relationships, and will go into detail on how you can also provide ongoing, quality continuing education for your most important referral source – the clinicians in your community – at no cost to them.

Lisa Wells, Get Social Consulting
Eric Kline, CEO-HME Sales Pro and Founder of


Orlando, FL: Oct. 7, 2013: Pre-Conference Workshop
Keeping Your Business Ahead of the Digital Curve:
Tactical Strategies for Online and Content Marketing   

Did you know that 88% of consumers who look a company up on the mobile device will either call or visit that company within 24 hours? Feel like you’re falling off the digital curve?? This ½-day workshop is one of the most engaging online marketing educational series for HME marketing professionals that we’ve ever offered. This is an interactive review of the concepts of Online & Content-Driven Marketing as they relate to the HME provider. HME marketing experts Anna McDevitt and Lisa Wells will take you through these marketing principles via entertaining stories, in-class activities, videos and real-world examples. This is about giving providers the tools you need to compete in a changing industry. No fluff, no hype – just real and relevant answers in a hands-on educational environment. Participants will be given a fresh set of marketing tools to take home. Attendees will also receive a complimentary copy of Lisa Wells’ book: Get Social: How to Use Social Media for Healthcare Marketing.

Lisa Wells, Get Social Consulting LLC  
Anna McDevitt, Owner, Laboratory Marketing


HME Business Summit
St. Louis, MO: Sept. 8-10, 2013
Session: Online cash sales – Beat them at their own game

With Amazon the latest retail giant to target the 50-plus market, it’s no longer a question of if HME providers should sell cash products online, but how can they get a leg up on the competition.

Lisa Wells and Justin Racine will compare and contrast the online marketing strategies of two very different providers: At Home Medical, an established e-commerce provider that’s in the process of overhauling its efforts; and Care Resource, a traditional brick-and-mortar provider that recently threw its hat in the ring.

HMESummitHeader2013V2Both Wells and Racine say online cash sales is an area where HME providers can really flex their muscles. “They’re the product experts,” Racine says. “Quite a few caregivers and patients don’t have any idea about the products they’re purchasing.”

Wells and Racine will share the results of both company’s online initiatives and how to apply those strategies to your business.

Lisa Wells, president and founder, Get Social, Inc.
Justin Racine, marketing manager, Care Resource


HME News
Educational Webinar: Integrating e-Marketing with Traditional Programs
May 16, 2013
In today’s digital world, no marketing plan is complete unless it successfully integrates online with traditional marketing techniques. In this webcast, we’ll walk you through ways to connect your online marketing with your traditional programs, leading website visitors to your front door.

Topics include:
• Expanding traditional manufacturer co-op programs
• Linking online ads to your physical store
• Extending the lifespan of your community events
• Using technology to drive repeat business
• Q & A with marketing expert, Lisa Wells



Medtrade Spring 2013
Las Vegas, Nevada
Session:  Business 101 – Fundamentals of Online Marketing
This 4-hour bootcamp class is being taught via webinar in three sessions prior to the conference, with the final class onsite.  Enroll now to participate. If you cannot attend the live webinars, you may attend the last hour in person at Medtrade Spring, and view the previously-recorded sessions online.

The training class will include:

  • E-marketing terminology and definitions
  • A progressive pace for beginner to mid-level participants
  • Videos to watch for additional learning opportunities outside of class instruction times
  • A list of additional resources that will be delivered onsite during Medtrade Spring

PreShow Webinar Sessions will be held on:

  • Wed Feb 13 at 2 PM EST
  • Thurs Feb 21 at 2PM EST
  • Tues March 5 at 2 PM EST
  • A makeup session will be offered on March 26th for participants who cannot attend Medtrade Spring.

Details along with conference call instructions will be provided to registrants. Final Class Onsite: Tuesday, March 19, 2013 Cost: $255 — includes access to the Medtrade Spring conference and expo REGISTER ONLINE

Professional Outdoor Media Association
2013 Annual Business Conference
Columbia, South Carolina
March 6 – 9, 2013
Session 1 – Why Social Media is a Must
Session 2 – Welcome to the Jungle – Follow the rules, not your instincts
Session 3 – Like, What’s a “Like” Good For, and Who’s Following Me?

HME News
Educational Webinar:  Top 10 Marketing Ideas to Kick Off 2013
February 7, 2013