Lisa Wells Authors Fundraising Advice Book for People with Disabilities

10ideasWheel:Life, an online community for wheelchair users worldwide, has published 10 Fundraiser Ideas to Help People with Disabilities as a new e-book on Amazon.com. Wheel:Life publications center on sharing resources and support for people who use wheelchairs.

Within 10 Fundraiser Ideas to Help People with Disabilities, readers will discover brainstorming ideas for different types of fundraiser events to benefit an  individual with a disability who needs financial assistance for medical equipment, physical rehabilitation, adaptive sports equipment or daily medical needs.

Author Lisa Wells shares real-life examples and success stories throughout the book based on her lengthy healthcare marketing career that includes more than 20 years of ongoing interactions with healthcare providers, disability advocates, non-profit supporters and peer support group members. 

“Wheel:Life receives hundreds of inquiries each year from people who are seeking advice on ways to raise money for medical equipment, adaptive sports gear or specialized health care,” Wells says. “While Wheel:Life doesn’t have the funds to financially support these requests, we are able to provide intelligent support by offering resources like this book.”

10 Fundraiser Ideas to Help People with Disabilities features:

  • Paralympian and UroMed founder Bert Burns on how he raised support to begin his career in wheelchair racing
  • Project Walk Atlanta participant Leslie Ostrander on how she raised money for additional rehab
  • The founders of 100 Songs for Kids and their annual music event that benefits children’s medical charities
  • Rolling Inspiration creator Chris Salas on how he lined up sponsors for his SCI peer support group and power soccer team
  • The creators of Hunter’s Torch Daylily Garden, a fundraising resource for a child with special needs.
  • The Independence Fund – a little known source of financial support for disabled US veterans.

Available for purchase at Amazon’s Kindle bookstore, the book retails for $1.99.  Proceeds from the book go toward funding additional Wheel:Life programs for the wheelchair community that they serve. 

Purchase your copy at: http://www.amazon.com/dp/B00HUKCA10#_

Note: If you have a disability and are facing a financial challenge, you can request a free copy of this book at: http://wheel-life.org/free-book-series/

Wheel:Life publications are funded by the generous support of their corporate sponsors, who include At Home Medical, Medtrade, SPORTS ‘N SPOKES, Mobility Management, Hollister Incorporated, Cure Medical and Invacare.

LisaWells_medAbout The Author: Lisa Wells is a veteran of online marketing and e-commerce, with more than 20 years of experience in public relations, marketing communications and web-based product management at medical device, medical supply and health technology companies. As a consultant, she has advised on the development of numerous online marketing programs and strategic marketing plans for HME providers and medical device companies worldwide.  Visit her consulting website at www.getsocialconsulting.com.

About Wheel:Life Wheel:Life is a global initiative that assists people in addressing the many questions and challenges that come with using a wheelchair. Wheel:Life resources help people find quality health and medical information, related medical products and news. Our social community offers networking and ongoing resources within an online peer support group.  More than 20,000 wheelchair users from 94 countries took part in Wheel:Life resources in 2013. Visit us at www.wheel-life.org.

For more information, review copies, or interviews, please contact:

Wheel:Life
Email: info@wheel-life.org
Website: http://www.wheel-life.org

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New Medtrade Seminar Puts DME Providers Ahead of the Digital Curve

medtradebannerA brand new seminar is being introduced to the Medtrade seminar line up this fall. While changes to healthcare coupled with the Internet age have proved challenging, two industry experts have developed a one-of-a-kind program to help providers stay ahead of the digital curve and maintain a competitive edge.

About the Seminar
Anna McDevitt, owner of Laboratory Marketing, and Lisa Wells, owner of Get Social Consulting created “Keeping Your Business Ahead of the Digital Curve” with the intention of empowering providers to confidently build and manage dynamic marketing campaigns. The seminar will take providers through scalable marketing principles via entertaining stories, in-class activities, videos and real-world examples.

Seminar attendees can expect to walk away with a clear understanding of Online and Content-Driven marketing techniques – plus a copy of Lisa Wells’ book: Get Social: How to Use Social Media for Healthcare Marketing.

8-out-of-10Participants can expect to learn:

– The fundamentals of creating compelling web content that generates traffic online and in your store

– How to sync your online marketing programs with your store sales efforts and goals for growth

– Ways to develop relationships with online consumers that translate to increased retail visits

“Online marketing is a proven way for small business to take on big business, whether it’s in the form of cash sales, customer loyalty programs or advancing brand awareness. Attending this Medtrade workshop will give you access to the tips, tools and marketing strategies used by two of the HME industry’s leading experts in this area,” Medtrade show director Kevin Gaffney said.

Keeping Your Business Ahead of the Digital Curve will be held on October 7 from 1-5pm at the Orange County Convention Center. Registration for the seminar also includes access to the complete Medtrade show.

Please visit http://www.medtrade.com/conference/seminars-workshops-webinars.shtml to register. Early bird rates are still available until September 6.

For more information, contact Anna McDevitt (anna@laboratory-marketing.com) or Lisa Wells (lisa@getsocialconsulting.com.)

good-relationshipsMeet the Experts

About Lisa Wells:
Lisa Wells is a veteran of online marketing and e-commerce, with nearly 20 years of experience in public relations, marketing communications and web-based product management at medical device, medical supply and health technology companies. As the President of Get Social Consulting, she has advised on the development of numerous online marketing programs and strategic marketing plans for HME providers worldwide. Learn more at http://www.getsocialconsulting.com.

About Anna McDevitt:
Anna McDevitt is a brand development consultant and graphic designer specializing in home medical marketing. Her company, Laboratory Marketing, offers effective marketing solutions to HME providers through education, strategy and design services. She strongly believes that every provider can create successful marketing by finding the right combination of strategies and materials to answer the marketing objectives of their business. Learn more at http://www.laboratory-marketing.com.

###

Contact:

Anna McDevitt
248-227-6930
anna@laboratory-marketing.com

Lisa Wells
678-232-1330
lisa@getsocialconsulting.com

HME Marketing Expert Releases New Book on Social Media

coverartlowresAuthor and marketing consultant Lisa Wells has written a new e-book to guide home medical equipment providers and healthcare marketing professionals in creating patient-focused social media programs.

Inside the pages of “Get Social: How to Use Social Media for Healthcare Marketing, you’ll learn how to leverage social media to strengthen relationships with your existing healthcare patients as well as how to position your products or services to a brand new audience that has healthcare needs.

Throughout the book, Wells shares real-life business examples and success stories from her marketing career that spans more than 20 years of professional experience with health care providers, medical suppliers and medical device manufacturers on three continents.

Wells explains, “After searching for e-book resources about marketing and social media within the HME industry, I realized how few were available. Pulling from many of my teaching presentations, this book illustrates best practices in social media marketing, for use by health care professionals nationwide.”

Each chapter provides easy-to-understand analogies that bring technical steps down to the level of a beginning or non-technical person. At the end of each section, Wells also offers additional resources for extended learning on specific marketing topics.

Get Social: How to Use Social Media for Healthcare Marketing is an easy, entertaining read that will help you visualize ways to raise your social media campaigns to a new level.

So what are you waiting for? The first step to getting social is to get started on Chapter 1. Purchase the book online through Amazon.com’s KDP Select website at http://www.amazon.com/Get-Social-Healthcare-Marketing-ebook/dp/B00ATFC162

Additionally, participants in the following events will receive a complimentary copy of Get Social: How to Use Social Media for Healthcare Marketing. See the event web sites for registration costs and full details.

Event: HME News Educational Webinar
Topic: Top 10 Marketing Ideas to Kick Off 2013
Date: February 7, 2013
REGISTER ONLINE: www.hmenews.com

Event: Medtrade Spring 2013
Topic: Business 101 – Fundamentals of Online Marketing, a 4-part webinar series
Dates: January 23, February 13, February 21, March 19
REGISTER ONLINE: www.medtrade.com

Book Information
Title: Get Social: How to Use Social Media for Healthcare Marketing
Author: Lisa Wells
Publisher: Lisa Wells/Get Social, Inc.
Published: December 2012
Words: 15,814
Cost: $4.99
Download a Copy for Kindle or iPad: http://www.amazon.com/Get-Social-Healthcare-Marketing-ebook/dp/B00ATFC162

LisaHeadshot1.2012About The Author:
Lisa Wells is a veteran of online marketing and e-commerce, with nearly 20 years of experience in public relations, marketing communications and web-based product management at medical device, medical supply and health technology companies.

As a consultant, she has advised on the development of numerous online marketing programs and strategic marketing plans for HME providers and medical device companies worldwide.

Frequently published as a subject matter expert in Marketing, Wells was also ranked the #1 speaker for two consecutive years after presenting at the 2010 & 2011 HME News Business Summits.

For more information, review copies, or interviews, please contact:
Lisa Wells
Email: lisa@getsocialconsulting.com
Website: http://www.getsocialconsulting.com
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Upcoming HME/DME Marketing Educational Events for 2013

The new year is already looking like it will be jam-packed with educational opportunities for HME Marketing professionals nationwide, thanks in large part to two industry leaders, Medtrade and HME News.  I’ll be doing my part too by speaking and teaching at a variety of Medtrade and HME News events, with the first one beginning in January.

If you are still pulling together a strategic marketing plan for 2013, or looking at launching a whole new series of marketing campaigns including social media, you’ll want to tune into the events listed below.  Please see Medtrade and HME News  for full details on enrollment as well as related costs.

Click the picture above to watch the new commercial for Medtrade 2013, featuring Lisa Wells.

Click the picture above to watch the new commercial for Medtrade 2013, featuring Lisa Wells.

Medtrade Spring: Pre-Conference Session [4-Part Webinar Series]
Business 101: Fundamentals of Online Marketing
Presented by Lisa Wells

Are you sliding off the side of the digital curve? Do your online marketing programs need a little extra oomph?

This four-hour virtual bootcamp is one of the most engaging online marketing educational series for HME marketing professionals that we’ve ever offered.    HME marketing expert Lisa Wells will take you through the principles of e-marketing, providing entertaining stories, videos and real-world examples along the way to help you apply these concepts to your daily business.

This 4-part series will include:

  • E-marketing terminology and definitions
  • A progressive pace for beginner to mid-level participants
  • Videos to watch for additional learning opportunities outside of class instruction times
  • A list of additional resources that will be delivered onsite during Medtrade Spring

*Webinar dates:

  • Wed Jan 23 at 2 PM EST
  • Wed Feb 13 at 2 PM EST
  • Thurs Feb 21 at 2PM EST
  • Last session delivered in-person at Medtrade Spring on Tuesday, March 19.

Webinar instructions to be provided a week prior to each call to all registered participants.

Given the nature of the topic, the first three hours of the course will be delivered via webinar, with the remaining hour and follow-up questions from attendees delivered during Medtrade Spring.  Participants may attend the last hour of the course at Medtrade Spring without taking the prior three hours online if they wish to watch the recorded version after final class session.

Recommended Audience: all DME sales, marketing and technical staff who are striving to take their digital presence to the next level.

4yrold

HME News: Webinar Series
Top 10 Marketing Ideas to Kick Off HME Sales in 2013
Date: February 13, 2012

Presented by Lisa Wells

On the agenda:

  • Tips and tactics for marketing success
  • Creative ideas that won’t break the bank
  • Evaluating the best use of online content for social media
  • Identifying the process behind successful marketing programs
  • How to sync your marketing plan with your business plan

And Much More!

You don’t have to be the biggest provider to make a huge impression on the market. Kick off your marketing programs for the year by participating in this webcast!

###
Stay tuned, more events and resources from Get Social will be announced soon. Visit our events page for the latest news.

lisasig

Ways Video Can Personalize Your Customers’ Online Experience

Get ready to throw away your TV.

According to comScore’s 2012 US Digital Future In Focus report released earlier this year, 105.1 million Americans now watch videos online each day, up 43% from 73.7 million in 2010.

And comScore isn’t talking about “Americans” that no one knows.  Think about your own online behavior.  When was the last time you watched a YouTube video or one that your friend forwarded on Facebook?  I’m willing to bet it was a least once in the last week.  Tell me if I’m wrong!

So let’s apply your own behavior to that of your customers. How many videos would you guess they’re watching online every day or each week?

Now here’s the million dollar question: How many of those videos are about your business?
How many videos are posted on your own website?  How many do you have on your blog or your social media page?  Do you have a blog or social media page?

If you aren’t using video to promote your business or the services you provide, you might as well be waiting on your customers to read about you in their daily newspaper.  [You know, the one that now only publishes three days a week due to declining ad sales.]  But don’t hold your breath while you do.

Great news!  We can help you solve that problem pretty easily with the options below.

Filming Your Own Videos

Admit it, we all have a family member who is a freak with a camcorder, or nowadays, an iPhone.  If that’s not you, don’t despair.

Video footage doesn’t have to be Emmy-nominated to be well-received by your customers.

How about  recording the fun while your company team takes part in a local Walk-N-Roll? Or, consider leading viewers on an impromptu tour of your store.  Just make sure that whatever the occasion is for filming, that you are dressed appropriately and the environment reflects the image you want to portray.

One of the worst “homemade” videos I ever saw posted on a business site was a How-To clip that a store owner filmed in his conference room.  He hung a sheet, lopsided, over the window, and taped cardboard over the peephole on the conference room door.  You can be low-budget, for sure, without looking cut-rate.  Common sense prevails, but when in doubt, please let your spouse or your most stylish friend take a look at the background and your outfit before you hit RECORD.

Leveraging Your TV Footage

If you’ve run commercials on local TV channels, why not post those online?  They can be just as effective via your YouTube channel as they were when you ran them on cable, at a fraction of the cost.  Plus, all the heavy lifting is already done – and paid for!

So ask your video producers to help you upload a web-friendly version online. Embed those videos on your home page, or your product pages to help guide viewers through the buying experience on your site.

Sharing Other Video Resources

Do you have a resource section on your site that explains medical conditions or how to use the products you sell?  Why not share videos from some of the non-profit associations that serve your target audience?  When you do, you’ll be sharing a resource from a credible source, and giving them an endorsement at the same time.

If your non-profits have shared their videos via YouTube or offer a share tool on their own site for viewers to pass the video on, feel free to give them a plug on your page too.  Be sure to let them know when you plan to share their footage, your relationships are bound to improve and your referrals might as well.

Creating Video Announcements

Not in the mood to direct your own cinematic features?  That’s understandable. There are experts out there who can create video announcements for you, and it’s not nearly as expensive as you might anticipate.

Video announcements are custom weekly videos that you can use within email blasts, websites and social networks.  Does your church play video announcements before the service starts? If you’ve seen these before, think about what kinds of announcements you could make to update customers about what’s going on this week in your store?

A friend of mine, Scott Ross, offers a video production service that caters to a variety of industries and focus topics for announcements.  Here’s a quick video [no pun intended] that explains how their process works:

If you’d like to learn more, visit their business site for details.

Need a hand with your video outreach efforts?
Get Social is glad to help, give us a shout!

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Using QR Codes to Improve Patient Compliance

Patient compliance isn't always as easy as taking a pill.  The more ways you can reinforce care compliance with your patients, the better off you both will be.

Patient compliance isn’t always as easy as taking a pill. The more ways you can reinforce care compliance with your patients, the better off you both will be.

We all know the drill.  “Bob” gets sent home from the doctor’s office or the hospital with a list of prescriptions and care instructions to manage their condition.  The condition among “Bobs” may vary, but one thing remains the same with patients across the country — convincing them to comply with their care regimen is an ongoing challenge for both the clinician and for you as their supply/equipment provider.

Reinforcement is key to patient compliance, meaning you have to keep reminding people to follow directions, follow their care plan and follow up with their monthly orders.  No easy task, I agree.

The good news is, a simple technology known as a “QR code” can help you drive those messages home to your customers on a daily basis.  QR codes are one of the most interesting technology advances of late, due to their ease of use and the many ways you can apply them to share information with consumers.

What is a QR code?

QR codes aren’t new. I’m sure you’ve already seen them on the pages of mainstream magazines.  The QR stands for “Quick Response”. 

Try it! Scan this QSR code above to see a video about a discreet new intermittent catheter for men.

Try it! Scan this QSR code above to see a video about a discreet new intermittent catheter for men.

Quick Response Codes are a type of barcode that were first designed in Japan for the automotive industry.  These codes became popular in the mainstream because they can store more information than the standard barcodes you see on grocery products or other boxed goods.

Today, QR codes have become commonplace in consumer advertising and packaging, because the popularity of smartphones “has put a barcode reader in everyone’s pocket for the first time.” [Source]

With their rising popularity and increasing use, QR codes can be a key component of your e-marketing strategy without adding significant costs to your budget.  {i.e. Free is Good!}

I first heard about them four years ago from a good friend who works in the outdoors sports industry! About the same time that he and I discussed ways US retailers were beginning to use these square icons to promote sporting goods, I also saw an article about a giant QR code on display in the middle of London.

A major British entertainment company had taken out a 100-foot-tall billboard with nothing but a QR code on it, sparking the curiosity of Londoners who weren’t quite sure exactly what that odd-looking box meant.  See a video explaining the billboard and QR codes here. The message held within the mysterious black box was simple — it was advertising a movie titled 28 Weeks Later: “It’s back on DVD – September 10th.”

Around the same time, the craze for QR codes kicked off across Europe. Not surprisingly, as QR codes became popular in Europe prior to making their way across the Atlantic, European medical device manufacturers were the first in our industry to include them on the sides of product packaging.

Who is mostly likely to respond to a QR code?

Aren't you glad you don't need a keyboard on your cell phone anymore?

Aren’t you glad you don’t need a keyboard on your cell phone anymore?

According to eMarketer,  116 million cell phone owners in the US are currently browsing the internet using their mobile device. By 2016, eMarketer predicts that number will rise to a whopping 192 million people.

Smartphones have come a long way in advancing users’ accessibility to online applications. Nowadays, it’s almost a competition among friends to share the latest apps and sites they use via their phones.

Just for giggles – here’s a look at some of the worst cell phones ever designed.  Did you ever own one of these??

Bottom Line: As more people of all ages are perusing the internet via their cell phone, the response rate to QR codes is only going to increase.  Keep in mind too, if you are utilizing text messaging and email campaigns to drive customer reorders and other communication, you’ve already created a mobile audience for your business or product-specific QR codes.

How can a health care provider use QR codes to improve patient compliance?

You probably already have examples of QR codes on packages in your inventory.  Many medical device manufacturers are now including them in their literature as well as instructions for use.  Have you thought about adding QR codes to your:

  • Catalog
  • Sample bags
  • In-Store displays
  • Promotional items for referral sources
  • The backside of your sales reps’ business cards

When you place QR codes on these materials, you can have them link viewers to all kinds of information, including:

  • Product instructions for use
  • Landing pages for prospective clients or referral sources
  • Downloadable PDFs like customized prescription forms
  • Product demos or special offers
  • Videos, videos and more videos

You’ve convinced me.  How do I begin?

This is the best part: You can create QR codes for free, in less than 30 seconds. Here’s a list of web sites that give you free tools to create your own QR codes.  Many offer free apps that you can download to scan QR codes too.

When using a QR generator tool, you simply drop in the URL that you want to have the code point to and save the picture that is created to your art files.  Then you can place that black square artwork into your email template, brochure layout or product packaging design.

1. Kaywa As the first western QR company, Kaywa has offered a free QR code generator on its site since 2006.

2. Quickqr: Quikqr allows you to quickly make free QR codes. Once you have generated your code you can save it, print it, email it, share it with your friends. Quikqr is 100% free and you don’t need to sign in.

3. BeQRious:  This site lets you generate many types of QR codes, including URL, Email address, Phone number, Text, Contact information, SMS, YouTube, Services, Graphical (to put an image into your QR code for a URL), and Google Maps.

4. BeeTagg: This QR Generator supports the following information types – URL, RSS feed, Contacts, YouTube and eBay.  Plus, with BeeTagg, you can shorten your long URL with the BeeTagg Optimize Size option, and generate other types of scan codes as well.

Need a hand with your first QR code initiative?
Give us a shout, we’re glad to help!

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Ways to Distribute Free Press Releases Online

One of the fastest ways to turn heads within your industry or competitive marketplace is to make the news. Everyone wants to land on Channel 9’s evening broadcast, but very few know how to do it successfully.

Here’s a few of my personal recommendations to help your press releases generate the media attention that you desire:

  1. Include a News Peg – that means, give a logical and newsworthy reason to justify why your press release is being distributed.
  2. Offer Samples – along with a means of obtaining them for media review, etc.
  3. A Picture Tells the Story Better than You Can – Be sure to have quality hi-res and low-res [web optimized] photos of the product, event, etc. on hand for use with the story.  Include the low-res “money shot” with your press release.
  4. Make It Easy For Folks To Learn More:  Be sure to include how can the product be purchased: in store, catalogs, online, by phone?  Price?  If it’s an event, how can people participate or donate?

For more advice on how to write a properly-formatted press release, click here.

Bottom Line: Getting your store, event, or products mentioned in print articles, online and on TV/radio shows will help spread the word to customers −− at a fraction of the cost of an advertising campaign.

And, the good news is, online press release distribution doesn’t have to cost you a dime.

Mashable [one of my favorite tech-info sites] published the following list of free press release distribution sites a few years ago [see source: http://mashable.com/2007/10/20/press-releases/%5D, and I’ve used it as a handy resource for my own marketing programs.  My personal favorites in terms of reliability and speed are marked below with an asterisk.

Many of the sites listed below also offer functionality to help you create a newsroom on your business website – allowing you to update your site with breaking news as your press releases go out in real time with no IT involvement necessary.

List of 20+ free press release distribution sites:

*24-7PressRelease.com – Free release distribution with ad-support

*1888PressRelease.com – Free distribution, paid services gives you better placement and permanent archiving.

ClickPress.com – Distributes to sites like Google News and Topix.net, Gold level will also get you to sites like LexisNexis.

EcommWire.com – Focuses on ecommerce and requires you include an image, 3 keywords and links.

Express-Press-Release.com – Free distribution company with offices in 12 states.

Free-Press-Release.com – Easy press release distribution for free, more features for paid accounts.

Free-Press-Release-Center.info – Distributes your release, offers a web page with one keyword link to your site. Pro upgrade will give you three links, permanent archiving and more.

I-Newswire.com – Allows for free distribution to sites and search engines, premium membership differs only slightly in adding in graphics.

NewswireToday.com – All the usual free distribution tools, premium service includes logo, product picture and more.

http://www.newsrx.com/pr_login.php — Healthcare-focused, each month over three million readers globally view and download NewsRx articles and publications online.

PR.com – Not only will they distribute your press releases, but you can also set up a full company profile.

PR9.net – Ad supported press distribution site.

PR-Inside.com – European-based free press release distribution site.

PRBuzz.com – Completely free distribution to search engines, news sites, and blogs.

PRCompass.com – Distribute your press release with a free or paid version, others can vote it up ala Digg-style.

PRUrgent.com – Not only distributes your release, but attempts to teach you how to write one, and even offers downloadbale samples for you to work with.

Press-Base.com – Submit your release for free and get on their front page and the category of your choice.

PressAbout.com – A free press release service formatted as a blog.

PressMethod.com – Free press release distribution no matter what, but extra services based on the size of your contribution.

PRLeap.com – Free distribution to search engines, newswires, and RSS feeds. Fee based bumps get you better placement.

*PRLog.org – Free distribution to Google News and other other search engines.

TheOpenPress.com – Gives free distribution for plain formatted releases, fees for HTML-coded releases.

Pitch your story the right way, and you’ll have more media attention than you can handle!

Remember, you get what you pay for.  There are times when paid releases are a better choice than free.  For example, if your company is part of a merger, acquisition, or joint venture, you should spend the money and time to give extra attention to this high-level event.

However, would you want to pay several hundred dollars to share a press release announcing your sponsorship of a local charity walk?  Your choice, as you need to decide what events are historical and impactful enough to your business to merit a significant investment in publicity.

PR Newswire is a paid press release distribution service that can help you capture online audiences and gain traction in search engines. It offers both search-optimized press release hosting and distribution via PR Newswire’s online syndication network of more than 5,700 Web sites. Your news release will be seen on the Internet’s largest news sites (such as Yahoo!, Bizjournals.com and Marketwatch), niche and localized Web sites and news engines including Yahoo! News and Google News.

But it’s not cheap though, press release distribution packages on PR Newswire start at $399 per release.  So make your dollars count and choose your paid-promotion opportunities wisely.

Need a hand with your next media campaign?
Give me a shout, I’m glad to help!

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